Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
by a Brochure Store app and a direct marketing campaign that will target 100,000 households to promote ...
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Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
with state of the art equipment. But we didn't stop there: we created a partnership with Core Performance ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
, that for everyday household brands, the brand story needs to be based on the values of the product, which can ...
Brand Health Check: Fitness First
09 Feb 2012 | by Matthew Chapman
in its business assets, both tangible and intangible. New equipment, facilities and refurbishments ... maintained equipment, poor customer service, showers closed at peak times and a lack of management ...
Pick of the Week - 101/Asios
08 Dec 2011
"The quality on offer here really leaps out during any ad break. The spectacle of household objects flying is intriguing enough, but the direction and backing track lend the spot an almost haunting quality. A great way of communicating the benefits available from the company previously known as Airmiles ...
Air France and KLM focus on African and Chinese markets
19 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
". Each campaign will door drop direct mail to 500,000 Chinese and African origin households within a two ...
We'll Call You - easyJet
04 Oct 2011
twice, its connection with easyJet and the widespread media attention. He was polite, but not equipped ...
Pitch update
22 Sep 2011
advertising business. The company, which claims to be China's leading telecoms equipment provider, initially ...
Premier League marketers give their outlook on the coming season
12 Aug 2011 | by Alex Brownsell and Gemma Charles
countries worldwide and 581m households. Last season, we moved the TV gantry level and this change ...
Sector Insight: Health and fitness clubs
03 Aug 2011
of the budget gym is one innovation, development typically focuses on equipment and classes on offer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
