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Think BR: BrandZ shows why technology matters

, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... , technology has to be part of the product, the marketing plan and the sales solution. Some of the most ...

Danone ramps up marketing for Evian and Volvic brands

sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a new juicy-water brand extension, Volvic Juiced, in March this year. Delabri re said the new product ...

Think BR: Understanding big data

. Do this for descriptions, promotions, and even the product shots that shoppers see on screen ...

Samsung Olympic spot invites people to 'take part'

products, including the Galaxy Note, in the Olympic Village and throughout London for the duration ...

Celebrities back same-sex marriage campaign

s video team, and directed by head of video production, Mike Buonaiuto. ...

Cadbury Wispa launches £3.5m ad campaign

Furness and copywriter, Miles Carter. The production company was 2AM Films. PHD handled the media planning ...

Irn Bru says hello to 'Fanny' in latest ad

the production company was MTP. Media planning and buying was handled by PHD North. Follow Loulla ...

Futura Foods calls in Brazil PR to promote Greek cheeses

in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...

Dove seeks 'brand love' with strategic shift to Facebook

and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...

Orange invests in film ties after sponsorship review

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.