23 May 2012
| by Nick Cooper
, location or by behavior.
We all do the same with product and service sectors. Trends that affect retail ...
of technology has become crucial to all brands whatever the product or service they offer to the consumer ...
, technology has to be part of the product, the marketing plan and the sales solution.
Some of the most ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
sponsor for Wimbledon.
Danone has invested in new product development for its Volvic brand, launching a new juicy-water brand extension, Volvic Juiced, in March this year.
Delabri re said the new product ...
23 May 2012
| by Matt Barnett
. Do this for descriptions, promotions, and even the product shots that shoppers see on screen ...
22 May 2012
| by Matthew Chapman
products, including the Galaxy Note, in the Olympic Village and throughout London for the duration ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
s video team, and directed by head of video production, Mike Buonaiuto. ...
22 May 2012
| by Sara Kimberley
Furness and copywriter, Miles Carter. The production company was 2AM Films. PHD handled the media planning ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the production company was MTP.
Media planning and buying was handled by PHD North.
Follow Loulla ...
22 May 2012
| by Sara Luker
in 2010-11. Despite this, only 11 per cent of British households regularly buy feta and less than five per ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
and Australia.
The app allows users to replace "negative" ads for products such as weight-loss supplements ...
22 May 2012
| by Matthew Chapman
and the brand may extend into movie production.
Steven Day, head of brand and communications, Everything ...
an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...