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TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

, whether retailers, packaged goods or technology products, can still achieve a great deal solely through ... Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ... and stick to that - promoting grocery products at breakfast time, for example. Sponsorship is another ...

TripAdvisor case highlights need to engage with audience, say PROs

10 Feb 2012 | by John Owens

for reputational threats was also vital. This is about getting people who love your product to say nice things ...

Rooster called in to promote daily deals market conference

09 Feb 2012 | by John Owens

James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products...Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website. The category of item the ad is promoting (such as song, product or travel service ...

Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

Burnett Creatives: Rob Tenconi, Mark Franklin Director: Peter Cattaneo Production company: Academy ... Production company: Channel 4 Exposure: TV, social media 3. Nike Project: #makeitcount Client: Marie ... Production company: ManaMedia Exposure: Press, outdoor, online, social media 4. Vodafone Project ...

Leo Burnett promotes Hedger to UK group MD

09 Feb 2012 | by Sara Kimberley

Burnett in September 2008 from MCBD (now Dare), will look to focus on the UK agencies' product offering ...

Electrolux reviews £25m ad business

09 Feb 2012 | by Anne Cassidy

Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad...The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies. The winning shop will create brand advertising and product launch campaigns for this year and 2013 ... -care products. Lowe Worldwide currently handles the brand's pan-European brand ad account, while Inferno ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

RB is launching the product, Cillit Bang All in 1 Dish Surface cleaner, exclusively through a ... ://www.facebook.com/CillitbangUK , allows consumers to buy the product direct from the Facebook page, without having to pay for postage ... product launch is being supported with digital activity across social media, using competitions and games ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

websites promoting products that are classified as "high in sugars or fat or salt", and are clearly ... as an expos of "how junk food manufacturers bombard kids online in order to push their unhealthy products ... that none of the products complained about could be promoted during children's TV programmes because ...

On the Agenda: Call for action on hip implants

09 Feb 2012 | by Elizabeth Pears

and Healthcare products Regulatory Agency to issue a stronger warning over DePuy ASR hip replacements.

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