10 Feb 2012
| by Daniel Farey-Jones
,180.
The publisher of The Guardian claimed its product should not be compared with the i. A Guardian News Media ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ...
's Get it On at the same time , initially out of sync, to represent how the product can help couples ...
significantly change your sex life for the better.'
The product's central claim is that it uses a new ...
10 Feb 2012
| by Eva MacIntosh
challenge is convincing a retailer that a 2D product will work in 3D,' says Darran Garnham, licensing chief ...
and strengthening the core product.'
Vejlgaard says the overriding aim is to turn the brand into an entertainment property that transcends any particular product or activity.
While other properties feature characters ...
10 Feb 2012
| by David Benady
, whether retailers, packaged goods or technology products, can still achieve a great deal solely through ...
Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ...
and stick to that - promoting grocery products at breakfast time, for example.
Sponsorship is another ...
10 Feb 2012
| by John Owens
for reputational threats was also vital. This is about getting people who love your product to say nice things ...
09 Feb 2012
| by John Owens
James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...
09 Feb 2012
| by Maisie McCabe
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products...Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website.
The category of item the ad is promoting (such as song, product or travel service ...
09 Feb 2012
Burnett Creatives: Rob Tenconi, Mark Franklin Director: Peter Cattaneo Production company: Academy ...
Production company: Channel 4 Exposure: TV, social media 3. Nike Project: #makeitcount Client: Marie ...
Production company: ManaMedia Exposure: Press, outdoor, online, social media 4. Vodafone Project ...
09 Feb 2012
| by Sara Kimberley
Burnett in September 2008 from MCBD (now Dare), will look to focus on the UK agencies' product offering ...
09 Feb 2012
| by Anne Cassidy
Electrolux, the household appliance manufacturer, is reviewing its £25 million pan-European ad...The company, which owns brands including AEG and Zanussi, has issued an RFI to agencies.
The winning shop will create brand advertising and product launch campaigns for this year and 2013 ...
-care products.
Lowe Worldwide currently handles the brand's pan-European brand ad account, while Inferno ...