Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
. In some cases when they reduced adverts to specific audiences, or for specific products, their only
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Cannes Lions recognises PR
21 Nov 2008
2009. The new PR categories will be divided into sector-related PR, product and service, and technique ...
Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The Red Consultancy is to work with Cadbury on its latest 'Glass and a Half Full Production'....and had their first experience of a "Glass And A Half Full Production",' said Staples. 'Our task ...
Consumer PR: Targeting the next generation
02 Jul 2004
groups should and shouldn't include,' he says. 'While I don't believe the market for the products has ... ? The view from the PR industry is a clear yes - but not necessarily in terms of consumer product PR as a ... budgets into product PR, but instead there will be a crucial role for PR in its broadest sense. 'PR ...
INTERNATIONAL BRIEF: Fleishman-Hillard Link launches office
14 Mar 2003
strategic market for FMCG products by not only international, but domestic manufacturers as well
Doggett outlines restructure plans for Borkowski PR
24 Jan 2003
Doggett, who joined late last month, revealed this week that the agency is to be re-named Borkowski Friends, an umbrella name for an agency that will be restructured into six divisions: PR, digital, events, advertising, broadcast production/ design and radio. Doggett, who filled a newly ...
INTERNATIONAL: CAPRI wins £1.1m food deficiency job
27 Sep 2002 | by GISELLE MILITANTE
, noodles and biscuits to fortify their products by the year 2004. The PR leg of the campaign, which ...
CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age
03 Aug 2001 | by ALASTAIR RAY
. Objectives To create a launch that would transmit excitement, highlight the innovation of the product ... A space-age theme was adopted and key messages were developed, focusing on the product's unique ... -age nature of the product. A helium-filled 'UFO' was set up for two days and a photocall arranged ...
CAMPAIGNS: Train Launch - Virgin puts tilting trains in the picture
03 Aug 2001 | by BEN BOLD
industry leaders and key media to experience the product and technology first-hand. The team ensured ...
GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports
03 Aug 2001
restricted to product PR, particularly global healthcare brands. But the number of instances in which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
