VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
to buy your product. It's not something we overly concern ourselves with," he said. You can hear more ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
), reveals the company has managed to reduce its carbon footprint per single consumer use of a product by 21 ... concentration products, which have reduced emissions by using less packaging and transport for each dose. Air Wick is also credited with producing a "ground-breaking" aerosol product that uses compressed air ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
world without emerging markets. Product-driven Joking that the bank has dropped its endline only ... to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ...
Why does adland need a new creative agency?
31 May 2012
to mobile to production to project management to engineering to architecture to product design. (No-one said ... that creativity is a process, not a product, and so we aren't intending simply to build a smaller version ... . Everybody wants products and services that are faster, better quality and more competitively priced. Clients ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
and the responsible production company. He would finish by distributing printed lists of the reels he'd run, with agency and production house credits meticulously recorded. It was unequivocally clear that Harry Wayne ... advertising ban and subsequent severe product usage limitation? A: Happily, I don't. Critics of advertising ...
How digital can turn a great story into a super-franchise
31 May 2012
Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ... and is not simply a stand-alone blockbuster film; there are also quality products for fans of all ages, bespoke ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
Connection French Connection has strong, well-designed products with exceptional, in-house, fashion ... was counterbalanced by the more excessively branded product of its wholesale customers. Unfortunately a crossover ... of the current collections with 'FCUK' branding, particularly as the product and target customer is far more ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
be wary of how they present such a feature. Say, for example, you are involved in the production of a ... classed as an advertorial due to the unidentified product placement. Promoting a particular product ... the opportunity for a supplier s brand and products to be featured more prominently in communications, when ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
's products. That is a problem. If the marketers have retreated - or been pushed back - into operating in a ... and evolve its products and services in response. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
