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Ever had the feeling that the world is getting younger, while you're just getting over the hill? It could be about to get worse. Toy company Bandai has just come up with new way of getting kids to help promote its products. It comes in the form of a child lending library for the media. But it ...
With just 165,000 consoles released to pre-ordering customers in the UK, Play-Station2 (PS2) almost guaranteed its status as the year's most sought-after product. Sony denied rationing supply to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ...
game to a player endorsing a product becoming injured. Cohn and Wolfe managing director Martin Thomas ...
InTelMark to contact hair salons in order to maintain brand profile and product sales and identify any ...
Launched four years ago, Cityscreen is a real-time text-based magazine, providing news and entertainment to City traders with Reuters terminals.
it was in the shops, but did it sell the product? says David Hancock, computer games editor for the Sunday Mirror ...
to define. At its most basic, an organisation with an image or product to sell, builds a relationship ... any new initiatives, the whole range of a potential partner s products and service provisions ... Associations. In December, a sponsorship deal was set up with drink brand Fanta, to fund production ...
. When Gerald Ratner bad mouthed his own products in a public speech, the fortunes of his company ... they would be more likely to buy a Virgin product or service because of his reputation. To most ...
and the irresistible aroma of Carte Noir, as well as an interview with top chef Raymond Blanc, a page of product ...
for its products, applies only to cable and satellite. This is because the ITC believes that the slots ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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