CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...
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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
to buy your product. It's not something we overly concern ourselves with," he said. You can hear more ...
My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
with Heini, our head of product in Helsinki. Get an update about the upcoming launch of "Monster Plants ... of users we have enrolled to help with customer service issues and to give us expert input on product ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
recently discount vouchers, all products which proved extremely popular with the consumer. But having ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
-up for its search and its ad products, and has run similar roadshows for UK businesses in the past ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...
DHL 'speed of yellow' by 180 Amsterdam
29 May 2012
and directed by Antoine Bardou-Jacquet through Partizan. Post-production was by The Mill. ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...
Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
people, the more this gap can be closed. People originally bought raw goods, then products, then services ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
as well as its many products, at the same time as steadying the ship....applications, 'very successfully', and created 'strong brands, products and service experiences within those groups'. While these products have retained their specialist marketing teams, they require consumer ... for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
