Think BR: Understanding big data
23 May 2012 | by Matt Barnett
. Do this for descriptions, promotions, and even the product shots that shoppers see on screen ...
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CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...
Ladbrokes bolsters eCRM to cope with diversifying platforms
16 May 2012 | by Matthew Chapman
offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ... , channels and products divisions, with customer experience being led by Stephen Vowles. Wendy Collins ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
with the relaunch of its 20-year-old 1.1bn Value sub-brand as Everyday Value. It has also begun selling products ...
Direct mail spend predicted to fall 1% this year
12 Apr 2012 | by Daniel Farey-Jones
to the definition is logical and aligns spend to a Royal Mail wholesale product it will mask the impact of year ...
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
users to send in their own tips, stories and Sainsbury's product recommendations. There is also a ...
Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
." Suppliers will begin contacting people this autumn with the best tariffs, while vulnerable households ...
Taming the data deluge
05 Apr 2012 | by David Benady
between their products and stores' own-label versions, for example - data retailers rarely release. 'This ... product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
and product development. Follow him on Twitter @willsh or at smithery.co/blog NEED TO KNOW Three ... rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
