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Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

consumer products were also donated to Great Ormond Street and clothing banks have been set up in each ...

Paul Wright steps up to OMG UK role

31 May 2012 | by Katherine Levy

for ensuring that Omnicom Media Group UK provides the best digital products and offerings to all UK clients ...

Why does adland need a new creative agency?

31 May 2012

to mobile to production to project management to engineering to architecture to product design. (No-one said ... that creativity is a process, not a product, and so we aren't intending simply to build a smaller version ... . Everybody wants products and services that are faster, better quality and more competitively priced. Clients ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

and the responsible production company. He would finish by distributing printed lists of the reels he'd run, with agency and production house credits meticulously recorded. It was unequivocally clear that Harry Wayne ... advertising ban and subsequent severe product usage limitation? A: Happily, I don't. Critics of advertising ...

How digital can turn a great story into a super-franchise

31 May 2012

Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ... and is not simply a stand-alone blockbuster film; there are also quality products for fans of all ages, bespoke ...

Private View: Ben Walker and Dylan Jones

31 May 2012

. Another brand short on things to say about the actual product, but saying them prettily. Apparently, if I ... 's actually very funny. I'm not convinced it's going to convince me to start using the product before I get ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

30 May 2012 | by Daniel Farey-Jones

, standing out for pushing product placement to its fullest for Xbox Kinect in Sky1 programme A League Of Their Own . Judge Jonathan Allan, sales director at Channel 4, highlighted it as "product placement ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...

DHL 'speed of yellow' by 180 Amsterdam

29 May 2012

and directed by Antoine Bardou-Jacquet through Partizan. Post-production was by The Mill. ...

Brazen to 'bring out the cake' for McVitie's

28 May 2012 | by Hannah Crown

The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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