British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
of luxury tobacco products.
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Nokia in Hollyoaks placement deal
31 May 2012 | by Maisie McCabe
Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...platforms." The first Hollyoaks product placement was by L'Or al. ...
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
EMEA comms director Stuart Handley exits Dell
31 May 2012 | by Sara Luker
Stuart Handley has rejoined Purple Rabbit Communications as a consultant, where he was a partner before moving to Dell in 2007 . Purple Rabbit specialises in helping large corporations target small businesses. Emma Ferns, Dell's EMEA large enterprise and product group comms lead, has been promoted ...
Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
Tui Travel in comms cuts after business restructure
30 May 2012 | by Hannah Crown
to the challenging economic climate, in particular premium products. In the adventure division ...
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Cadbury product will be sold in reclosable 130g bags of toffee popcorn coated in milk chocolate, priced 2 ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
