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Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

), reveals the company has managed to reduce its carbon footprint per single consumer use of a product by 21 ... concentration products, which have reduced emissions by using less packaging and transport for each dose. Air Wick is also credited with producing a "ground-breaking" aerosol product that uses compressed air ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

. In terms of stimulating an appetite to find out more about an advertised product or service, outdoor has ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

and cynics question their judgement. Perhaps this is one of those products that will always be bigger ... most of our careers promoting products that don't live up to the advertising. In this instance ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

product launches, the growing fast forwarding through TV ads, and the often dodgy economics of linking ... efficiently and effectively transact with its targets, giving marketers a practical tool for focussing product ... and a Half Full Productions is very clearly on the money - but also for brands as diverse as Xbox, Pot ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

17 May 2012 | by John Reynolds

Zeebox has the potential to also become a household name. Addressing the issue of data and its role ...

RAJAR Q1 2012: Reactions from the station owners

17 May 2012 | by Maisie McCabe

've developed and successfully launched our InStream business model and product and we now encourage our ... winners, such as [digital radio] PURE Highway 300Di being Auto Express Product of the Year. "The ...

Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

to a site where you can request a brochure, download the recipe or even buy product just by clicking ... that enables viewers to order information, like something or in certain cases, add products to pr ...

RAJAR Q1 2012: DAB and internet at listening-hours high

17 May 2012 | by Daniel Farey-Jones

As expected, the latest stats from Rajar point to the adoption of DAB hitting higher watermarks such as a weekly reach of 28.9% of the population. The number of hours listened to via the platform is at a record 203 million, 12.8% higher than a year ago. More households now have DAB after the number ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

, showing exactly who will be buying your product and why. The Activation team spends all your money ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

ever been, able to rationalise and peel away brand fluff in pursuit of the best products at the best ... -label products make it nearly impossible for brands to justify a premium and build loyalty. As great ... more than a stand-up comic with the ability to narrate a series of product messages. Instead, make him ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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