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Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...

O2 seeks help to drive 'talking' around products

03 May 2012 | by Sara Luker

O2 is on the hunt for agency support to integrate activities between its strategic comms thinking and consumer outreach in the UK.

Lil-lets brings in Shine Communications for products drive

30 Apr 2012 | by John Owens

Lil-Lets, the female sanitary protection brand, has hired Shine Communications to support delivery of its PR for the UK.

Dell to pay customers to promote products in social media

03 Apr 2012 | by Sarah Shearman

Dell is to offer cash rewards to customers who promote its products on social networking sites if their "share" leads to a sale.

Google revamps privacy policy to combine data across products

25 Jan 2012 | by Sarah Shearman

Google is introducing a new privacy policy to cover the majority of its products, consolidating more than 60 separate product-related privacy policies, which it claims will provide users with a more intuitive experience and more relevant ads.

Twitter launches first pan-European promoted products campaign

09 Dec 2011 | by Sarah Shearman

Twitter has struck a deal with Nokia, the mobile manufacturing giant, to launch its first pan-European promoted products campaign brokered by the London-based UK sales team.

Brands pledge to avoid promoting unhealthy products to kids online

28 Nov 2011 | by Matthew Chapman

Food and drink brands, including Coca-Cola and Mars, have promised to change their websites to prevent exposing children under 12 in the European Union to the marketing of unhealthy products.

Are own-brand products key to winning the supermarket price wars?

14 Nov 2011 | by Mark Ursell

Consumers are increasingly trying to save money by buying more own-brand supermarket items, writes Mark Ursell, managing director, Tpoll.

BBC Worldwide consumer products appoints marketing director

11 Nov 2011 | by Matthew Chapman

BBC Worldwide has appointed Fiona Eastwood in the new role of marketing director for its consumer products division, to drive the commercial potential of key brands and talent.

Lil-lets refreshes packaging and products

28 Sep 2011 | by Loulla-Mae Eleftheriou-Smith

Lil-lets, the feminine care brand, is rolling out a £2m campaign to back its packaging overhaul and to promote the launch of three new products.

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