Paul Wright steps up to OMG UK role
31 May 2012 | by Katherine Levy
for ensuring that Omnicom Media Group UK provides the best digital products and offerings to all UK clients ...
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Nokia in Hollyoaks placement deal
31 May 2012 | by Maisie McCabe
Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...platforms." The first Hollyoaks product placement was by L'Or al. ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
of luxury tobacco products.
Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...
Why does adland need a new creative agency?
31 May 2012
to mobile to production to project management to engineering to architecture to product design. (No-one said ... that creativity is a process, not a product, and so we aren't intending simply to build a smaller version ... . Everybody wants products and services that are faster, better quality and more competitively priced. Clients ...
On the Campaign Couch ... with JB
31 May 2012 | by Jeremy Bullmore
and the responsible production company. He would finish by distributing printed lists of the reels he'd run, with agency and production house credits meticulously recorded. It was unequivocally clear that Harry Wayne ... advertising ban and subsequent severe product usage limitation? A: Happily, I don't. Critics of advertising ...
How digital can turn a great story into a super-franchise
31 May 2012
Adventure, a concert tour, musical stage show, video game, book series and licensed product range. So ... and is not simply a stand-alone blockbuster film; there are also quality products for fans of all ages, bespoke ...
Google's big debate on piracy, privacy and porn
31 May 2012
reframing what we do and learning new and better ways to deliver our products and services. Events ...
Watchdog busts SuperCasino ad for glamorising gambling
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
in discussions and script approvals with Clearcast at pre-production and when the final clocked version ...
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
space directly from Channel 4, and used production company iCity Media. Jenny Bostock, Britvic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
