VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
to buy your product. It's not something we overly concern ourselves with," he said. You can hear more ...
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
), reveals the company has managed to reduce its carbon footprint per single consumer use of a product by 21 ... concentration products, which have reduced emissions by using less packaging and transport for each dose. Air Wick is also credited with producing a "ground-breaking" aerosol product that uses compressed air ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
world without emerging markets. Product-driven Joking that the bank has dropped its endline only ... to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ...
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
Connection French Connection has strong, well-designed products with exceptional, in-house, fashion ... was counterbalanced by the more excessively branded product of its wholesale customers. Unfortunately a crossover ... of the current collections with 'FCUK' branding, particularly as the product and target customer is far more ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
's products. That is a problem. If the marketers have retreated - or been pushed back - into operating in a ... and evolve its products and services in response. ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
, meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
-up for its search and its ad products, and has run similar roadshows for UK businesses in the past ... 's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
