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Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

Under the plans, the Heineken UK-owned lager brand will commission the production of one-off episodes of some of the UK s all-time favourite comedy shows. It aims to use the producers, writers and talent responsible for the original programmes. Details are yet to be finalised, but Gayle Harrison ...

Asda acquires Netto UK stores

27 May 2010 | by Ben Bold

of quality products, complemented by the wide range of services we offer in all our smaller stores." Netto ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

move beyond being a gimmick to being something meaningful," says Edwards. "Can 3DTV make products more ... in the TV gets to know the members of the household - their age, likes and dislikes - it can serve ads ... the consumer will see fewer ads for products they don't want to buy, the TV companies will make better revenues ...

Google watch - Google quits China and buys UK's Plink

13 May 2010

principles in future products. The organisations collectively sent a letter to chief executive Eric Schmidt ... 's first product was called PlinkArt, a mobile app which scrutinises pictures of well-known paintings ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

personalisation service makes a user 12 times more likely to click on an ad and buy a product. Yet ... they benefit from it? Zuzanna Gierlinska, Microsoft Gierlinska, head of Microsoft's media product sales ... is the huge range of options out there, with lots of companies offering different products. Microsoft ...

Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

of the iPad in April, one might think that Rafferty would enthuse about the product's prospects. But she is more savvy than that. Products will develop with technology, the means of telling stories will continue ... on the cards, and iPad apps in production, Penguin's 75th year should prove as interesting as its first ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

against ten criteria, including evidence of deeplinking (linking to a specific page or product ... can aid conversion when used on the right products and services," says Burgess. Orange, meanwhile ... channels. The growth of smartphones, however, may prompt consumers to focus more on product selection than ...

Reinventing marketing: Behavioural economics will shake marketing to the core

12 May 2010 | by Alan Mitchell

marketers to use rational, functional product claims ('washes whiter'), highlight unique selling points ... by economists. So marketers replaced (or added) emotions to 'rationality'. Products are made in factories ... product or not. In the good old days of brands as emotional added value, attention switched to calibrating ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

of individual loans into a product that can be sold in a secondary market. This made it possible for financial ...

Brand Health Check: Bold

12 May 2010 | by Alex Brownsell

products. In ad campaigns going back 30 years, wily mums have been seen folding laundry and boasting about ... products and flip-flopping through straplines such as 'Wake up and smell the laundry' and 'Part ... fragrance delivery. They have turned to single-minded product proposition brands - such as Ariel's Excel ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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