Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
, will give Bright Food access to extensive brand-building, technical and product-development capability ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
of customer experience - a more holistic view of the brand that takes it beyond the product and its ...
Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
16 May 2012 | by Will Harris
, showing exactly who will be buying your product and why. The Activation team spends all your money ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
a Wall Street structured finance product, you can trade on them for years without challenge ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
company or product on a company or personal site, the ASA may query it following a complaint ...
Rooster called in to promote daily deals market conference
09 Feb 2012 | by John Owens
James Brooke said: Daily deals have changed the way we buy a huge variety of products and services ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
be outsourced, but a fundamental internal process can't. Even the old-fashioned 'the right product, in the right ... If you are in a commodity market or selling white-label products, then in extreme circumstances you could ... 't about commoditised skills. It's about deep understanding of a business, its product and its customers ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
to promote the launch of Salamandre, a new cable trunking (shafts for cables) product that is 50 per cent ... aimed to find the UK's fastest fitter and take the product to potential customers. OBJECTIVES ... competitions that highlighted the fast-fit element of the product. MEASUREMENT AND EVALUATION The campaign ...
Ipsos completes acquisition of Synovate
13 Oct 2011 | by Emily Tan
our regional businesses," added Liu. Some of Synovate s research products, such as MarketQuest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
