British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
of luxury tobacco products.
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Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
), reveals the company has managed to reduce its carbon footprint per single consumer use of a product by 21 ... concentration products, which have reduced emissions by using less packaging and transport for each dose. Air Wick is also credited with producing a "ground-breaking" aerosol product that uses compressed air ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
manager Terry Venables then appears, not screaming, because of his use of the Nivea Sensitive products ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
. They are looking for brands that not only give them the product benefits, but also make positive contributions ... are running ahead of marketers. It used to be that marketers ran ahead; they could provide the products ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
Viewed as essentials, recessionary cutbacks have failed to hit cleansing products..... With soap, and shower products, viewed as essential, everyday cleansing products they are protected from ... up to more luxurious soap, bath and shower products are limited and people have become used ... , bath and shower products (%) by company, 2010 {"dataSourceUrl ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
of DIY products.
Schwarzkopf signs as headline Big Brother sponsor
03 May 2012 | by Maisie McCabe
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
product sell, disguised as a sustainability initiative. It assumes people are more motivated by green than ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
