CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations
15 Jul 2005
to source products for partner charity Help a London Child. ...
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Ex-Ketchum SV-P joins Orange
12 Aug 2005 | by Tom Williams
-P of marketing and product PR Elaine Devereux, who quit T-Mobile in April. ...
3 set to draw up consumer roster
01 Jul 2005 | by Ian Hall
Rostered agencies would handle specialist contracts - such as promoting product or service launches, music or gaming initiatives - for the challenger brand. The creation of the roster would not threaten Lexis PR's hold on the firm's core consumer business, insisted UK head of consumer PR Elaine Quinn ...
Campaign: Midnight lifts sales for Korean phone maker - Consumer PR
15 Apr 2005 | by Stephanie Siegle
targeted giveaways. To manage a product review programme. Strategy and Plan Introducing an unknown ... . To set up a product review system, journalists were allowed to borrow VK handsets for editorial purposes ...
Public Affairs: Ntl reviews PA after hire of Richmond as director
08 Apr 2005 | by Ravi Chandiramani
more than three million households. ...
T-Mobile hunts chief as Devereux departs
01 Apr 2005 | by Richard Cann
Devereux, who is UK PR director and VP marketing and product PR, will leave at the end of June ... international duties as VP marketing and product PR had decreased since replacing Neil Lovell as T-Mobile's top ... comms advice. Infrastructure and new product development decisions were moved out of the UK in July ...
Campaign: Mall roadshow boosts BT's The Phone Book - Consumer PR
25 Feb 2005 | by Gareth Gore
and product through talk-ups and live broadcasts. Later, Band Brown was asked to create a London finale ...
Campaign: Telewest Business in home working stunt - B2B PR
28 Jan 2005 | by Joe Lepper
Telewest's consumer arm is well known, but the company felt more could be done to promote its business division, Telewest Business. Products from Telewest Business focus on remote and home working, so ... follow-up campaign aimed at promoting specific remote-working products. 'It was a good campaign which ...
Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation
03 Sep 2004 | by Lynne Roberts
-the-line activity, so PR was focused on product benefits and services. News releases were sent to UK national ... Ashley Norris says: 'The key was to demonstrate (the product) to journalists. It was a potent PR tool.' ...
Opinion: Leader - Call centres need PR to win over doubters
03 Sep 2004 | by Gidon Freeman, gidon.freeman@haynet.com
and most of the opportunities to improve their image in the past few years have proved counter-productive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
