City & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
.' Amid the doom and gloom, a number of household names including Sainsbury's, WHSmith and JD Sports have ...
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Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
's days of unexciting stores stocked with unfamiliar European products are gone, so the company asked its ... - To highlight the quality of products - To boost sales STRATEGY AND PLAN Public targeted women's consumer magazines, national newspapers and trade titles, sending out new products every week. New store openings ...
Technology: 'Intimate massager' launched with care
19 Sep 2008 | by Chloe Markowicz
the sensitivity of the product. 'We had to make sure our target audience would be comfortable buying it,' she said ... -house PR team on the campaign since May 2007. The PR team kept the details of the product under wraps ... . Philips called the product an 'intimate massager' rather a sex toy or vibrator to ensure ordinary ...
Mystery pizza brief up for agency grabs
15 Aug 2008
recently licensed out its products, allowing them to be sold in supermarkets. The chain, part ...
News Brief: Loch Fyne Oysters pitch
15 Feb 2008
shop and product range as part of the UK-wide brief.
Launch Group boosts Tesco range
18 Jan 2008 | by Clare O'Connor
to a product's nutritional value. Tesco's health website has also been updated, with a new online ...
Matalan calls in fashion experts to fight slump
16 Sep 2005 | by Alex Black
Matalan has held two consumer PR reviews in ten months to revive sales, and has now hired Surgery PR to handle menswear lines and Stephanie Churchill PR to cover women's, children's and home products. They replace three-and-a-half-year incumbent ZPR, which retained the account in November ...
Electrolux set to revive Flymo lawnmower brand
02 Sep 2005 | by Sarah Robertson
PR for the brand was previously handled in-house from offices in Brussels and Scandinavia. The company wants to boost awareness of products Flymo is less associated with, such as hedge trimmers ... £100,000. Electrolux recently moved production of its flagship lawnmower, the Automower, from ...
Asda claims top spot in the battle of the stores
02 Sep 2005 | by Alex Black
Tesco came third after financial services group Standard Life, reported to be forming a board to promote its top products as it prepares for demutualisation. Halifax joined the top five with news that funds under management had grown from £8.3bn to £10.2bn in the last year. News of Gate Gourmet's mass ...
View From The Top: 'I'm an activist. I'm too old to bullshit'
17 Jun 2005
products were said to offer, another journalist described her as a 'volcano of fatuous self ... . Then, we were a communications company. Now we're a product-led company.' The sort of communicating she ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
