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VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

to buy your product. It's not something we overly concern ourselves with," he said. You can hear more ...

Citizen appointed to launch Virgin Pure water purification products

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

's products. That is a problem. If the marketers have retreated - or been pushed back - into operating in a ... and evolve its products and services in response. ...

NBA gets serious about cracking UK

is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...

The changing face of music tie-ups

to create his own track, providing the platform for its production and release. Pepsi's latest music ...

Beiersdorf kicks off £110m pan-Euro media review

, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...

Think BR: In whom we trust

embedded requirement that needs to be earned with each and every product, communication and at each ... are engaged and openly share their views and opinions, including those about products and brands that interest ... and updated Chuck Taylor All-Stars. The VW Beetle retained its classic feel, while improving the product ...

Consumer: Lego builds brand quality at St Pancras

-brand products, agreed to stock Lego during the promotional period. The store also ran a 'Guess the number ... , product placement, community, charity, celebrity and social media branching off it, ticked every box ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

, will give Bright Food access to extensive brand-building, technical and product-development capability ...

18 Feet & Rising lands £3m Cuprinol business

to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.