City & Corporate: SR Technics brings in Merlin for flotation
17 Jun 2005
from the float, which could value SR Technics at £1.8bn, would be used to develop products ...
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Media Analysis: Pictures pave way to magic of travel
15 Jul 2005
, to differentiate themselves. There is space for product promotion alongside the traditional destination plug ...
Big Brother to be corporate venue
17 Jun 2005 | by Tom Williams
Endemol, the production company behind the reality TV show, and Elstree, the studio that hosts and films the programme, have called in The Ultimate Event Company (TUEC) to promote the house for events in September and October. TUEC was hired after a two-year stint with Euro RSCG Skybridge, which stopped ...
Media Relations: 2 minutes with Neil Worley Editor, MusicTech
13 May 2005
side in the past, but didn't mention the end product, so now we have included interviews ... more columns and a bit more opinion. Rather than just product stories, we have included band websites ...
Media Analysis: Runners head for the mainstream
08 Apr 2005
says specialist running-related products such as health supplements are of interest to readers ... , but they have to be really into running. When do you need to hear from PROs? We need products at least two ... and family. Our readers tend to be no-nonsense people - if we can say a product works, they're interested ...
News Analysis: Nike's reputation in spotlight again
01 Apr 2005
. John Drummond, chief executive of specialist CSR marcoms company Corporate Culture, suggests 'product ... to buy one of its products to participate in the first place. Perhaps better is the Re-use A Shoe ... trainers (not just Nikes) for this purpose. 'Nike is presenting it as the difference the product makes ...
News Brief: Threepipe appointed
01 Apr 2005
-branded products to trade and consumer press. The products, which will include card shufflers and gaming tables
Campaign: BGB alerts winter sport lovers to pop-up map - Travel PR
04 Mar 2005 | by Mary Cowlett
map in production, covering Les Trois Vallees in France, MountMaps hired BGB Communications to help ... releases and product samples were then sent to travel, consumer and trade media, flagging up the map ... than 40 pieces of coverage to date, including ten product reviews in titles such as the Evening ...
Venues: Location, location
04 Mar 2005
. Land Rover global product comms manager Chris Parsons, who oversaw a six-week product launch for 800 ... led a Silentnight product launch at Shepperton. 6. ROYAL YACHT BRITANNIA, EDINBURGH - Berthed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
