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CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

-sized companies, it is designed to help workers stay in touch and be as productive when out and about ... with the product. To ensure the BT brand and key messages regarding business productivity and flexible working ... . SECOND OPINION David Vindel, head of technology, Red Consultancy Launching a new product is always ...

Technology - Eleksen wins coverage beyond the tech press

. The product was originally developed by two of the founders of Spitting Image, who had worked on the material ... a 'Touch Me, Feel Me' media tour, in which different aspects of the product were highlighted ... , before the campaign. Stuff news editor Will Findlater says: 'Fuse was good at getting products to us ...

iPod supplier forced into rebrand

Essentials. 'We love Apple and Apple products,' said Nicholson. 'Our staff have over 25 years' experience ...

Packard Bell to focus on lifestyle

consumer electronic products....The firm has replaced three-year incumbent Blanc & Otus with icas PR on an initial 12-month contract. Marketing manager Jason Fletcher said the company's product range now included DVD and hard-drive recorders, MP3 players and flat panel displays. He added: 'The next 12 months are critical for us and our ...

Apple lures Seitz from Bite for European role

effect', that has seen iPod owners buying other Apple products such as the new Mac Mini computer. Seitz ...

News analysis: The PC 'bad boy' shows soft side

of new and exciting products from Dell in the way you would from Sony, for example.' It has also upset ... products go to home users. 'We're number one in PCs but everyone knows that bit,' says Wilson ... to medium and small UK businesses. Perhaps this is why Dell products can seem quite staid when put ...

City & Corporate: Apple's secrecy is tantalising PR

Partly because its products have always been popular with the media, and partly because it has ... , there are dozens of websites dedicated to little more than exchanging gossip about Apple and its planned product ... that identified a future product by alleging the information was 'stolen property' - namely a company secret ...

Opinion: Apple has underestimated online outrage

department. But, to the uninitiated, it is hard to imagine a site more devoted to marketing Apple's products ... of the company and its products. Conspiracy theories abound: one view being that Apple's decision to take legal action prior to the launch only confirmed rather than dispelled rumours about the product (with ...

Campaigns: Second opinion

products, I'm not concerned whether it is a good place to work. The results of a perception audit ...

Campaign: Corporate PR - Microsoft fights negative perceptions

for EuroBusiness and The Daily Telegraph looked at how a wireless-enabled building affects productivity and how ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.