RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
products and services into the existing customer base. He joined the company this month having ...
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Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
Lucre to lobby for improved child travel safety for BubbleBum
10 May 2012 | by Hannah Crown
, not only with the aim of increasing consumer awareness of our product but also to help us in our bid ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
( ) Confused. com Wordley Production, Hornet Inc/PHD 44 5 ( ) Aviva ...
Jaguar Land Rover lobbying work up for grabs
01 May 2012 | by Matt Cartmell
in 2007. The luxury car maker is recruiting 1,000 extra staff to bolster production of its Range Rover ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
, automotive sector leader at KPMG Management Consulting, agrees that Nissan has the right product range ... and product. Otherwise it may find that sales and market share slow down as quickly as they accelerated ... ' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
The ad, by German ad agency Kempertrautmann, uses a series of clips to showcase new technologies being developed by the Volkswagen-owned marque, including its 'e-tron' electric vehicle programme, its 'ultra' lightweight vehicle development, and its 'connect' in-car digital products. A voiceover ...
Honda seeks social media agency to create 'fun' online presence
12 Apr 2012 | by Sara Luker
European fightback after suffering production and supply problems following last year s Japanese tsunami and floods in Thailand. The problems led to Honda's total worldwide production falling from 3.6 million cars ...
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
05 Apr 2012 | by Ben Hall
,000 views each. Three videos highlighting April Fools' products from Google have entered the chart ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
The fallout prevented the production and delivery of all-important parts, and the launch of the latest version ... can operate in an environment where you've got a challenge getting hold of the product, let alone ... had departed for a European role with the manufacturer. Different Honda products appeal to vastly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
