Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...
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Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
Connection French Connection has strong, well-designed products with exceptional, in-house, fashion ... was counterbalanced by the more excessively branded product of its wholesale customers. Unfortunately a crossover ... of the current collections with 'FCUK' branding, particularly as the product and target customer is far more ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...
Foot Locker 'sneaker skills' by AMV BBDO
21 May 2012
Outsider. Post-production was by The Mill, with audio post-production through 750mph. ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
embedded requirement that needs to be earned with each and every product, communication and at each ... are engaged and openly share their views and opinions, including those about products and brands that interest ... and updated Chuck Taylor All-Stars. The VW Beetle retained its classic feel, while improving the product ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky...The agency will be working with Clarke and Pulse Home Products to promote the collection, which ... the entire electrical product collection, promoting the range to a variety of media channels, with a ... , organising exclusive press events and managing targeted campaigns. The win comes as Pulse Home Products ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
and fitness editors in July to create a buzz around the product. As a result, Instinct was able to confirm a ... such as Zest, Woman's Own, Health Fitness and Women's Fitness all endorsed the product. Results Since ... to overcomplicate things when a good, solid product PR campaign is actually all that is needed, as long ...
'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
"100% Original" Uggs but failed to provide evidence that it was offering genuine products....evidence that genuine products were for sale. It banned the ad from appearing again in its current form ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
