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McDonald's trials McWaiter service

initiatives, including new technology and food products, at a number of selected restaurants, in a bid to gain ...

McDonald's serves up 'one a day' fizzy drink for kids

the right product that delivers nutritional benefit as well as a new, exciting taste." McDonald ... that Fruitizz, which it piloted last year in Wales, was the latest new product in a series of improvements ...

Pizza Hut appoints Lexis for consumer brief

press office throughout the year and delivering projects focused around specific product and service ...

The truth about youth: Do you know Generation Z?

products. Brand View: Zoe Howorth, Coca-Cola Expert View: Callum McGeoch Today's teens have ... in the real world and bring people experiences and give people the opportunity to taste the product ... to demonstrating that their interest goes further than the product they are selling to them. We feel strongly ...

Starbucks marketer Ian Cranna on changes at the coffee chain

Starbucks products, they can have them,' is Cranna's summation of the strategy. Extended presence ... on the go, while its whole-bean coffee products have been sold in UK grocery channels since 2006. More recently, Starbucks has extended its retail presence to chilled coffee and Frappuccino products and mounted ...

L'Oréal hires former BK marketer Power

an online account to access free samples, reviews, advice and money-off vouchers for its products. Brand ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ...

Medical body calls for Olympic ban on Coke and McDonald's

In a front page interview with The Observer, Professor Terrence Stephenson, the vice-president of The Academy of Medical Royal Colleges compared some food companies to tobacco companies, which sought to delay crackdowns on their products. The Academy is an umbrella organisation for medical royal colleges ...

Burger King pushes innovation message with first lamb recipe

Burger King will push its product innovation with a campaign marketing its first lamb recipe...The fast-food chain will launch a television campaign on 2 April that will push its Lamb Flatbread, which it is introducing for the Easter period as a promotional product. Lamb Flatbread ... does this prove that we are continuously leading the way when it comes to product innovation, it also ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

) and Subway each made commitments to cut the calories of their products. The commitments include: Asda will develop a new reduced-calorie brand across a range of products that will contain at least 30 ... Morrisons will launch a range of healthier products developed by its chefs and nutritionists. More than 300 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.