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Brand Health Check: French Connection

Connection French Connection has strong, well-designed products with exceptional, in-house, fashion ... was counterbalanced by the more excessively branded product of its wholesale customers. Unfortunately a crossover ... of the current collections with 'FCUK' branding, particularly as the product and target customer is far more ...

Think BR: Innovating in service markets

and popcorn In financial services, Metro Bank does not offer any radically different products. Instead, its ... touches, rather than a fundamentally differentiated product offering, which creates their competitive ...

Burberry boosts digital approach with interactive campaign

of the Games equestrian competition, Burberry claims it is the brand s biggest ad production yet. The ads ...

Brand builder: Under Armour

Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

Think BR: Understanding big data

. Do this for descriptions, promotions, and even the product shots that shoppers see on screen ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

such as Vogue and bought sequences of print ads to push different products. Adam Eve won the Gold of Golds ...

Clinton-owned Birthdays brand to disappear from high street

Willson-Rymer was leaving the company in the wake of it having to go into administration. Product ...

Ikea turns to Pinterest for first Indian-inspired range

-inspired range, which sources all products from India....to the site will also be able to choose their preferred shade of blue, which will then display products ...

Store brands gain ground on national brands

including good value for money and offering convenient products. As the recession hit, supermarket own ... brands. With supermarkets such as Waitrose offering their own label products at cheaper prices ... brands are the same as or better than national brands 64% believe the products are high-quality, 62 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.