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EMEA comms director Stuart Handley exits Dell

Stuart Handley has rejoined Purple Rabbit Communications as a consultant, where he was a partner before moving to Dell in 2007 . Purple Rabbit specialises in helping large corporations target small businesses. Emma Ferns, Dell's EMEA large enterprise and product group comms lead, has been promoted ...

Are you suffering from a digital eating disorder?

. There is no doubt that sharing products through platforms such as Pinterest is an economical way for some recession ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

as well as its many products, at the same time as steadying the ship....applications, 'very successfully', and created 'strong brands, products and service experiences within those groups'. While these products have retained their specialist marketing teams, they require consumer ... for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

McLaren Automotive brings in Nissan's Wayne Bruce

products and new markets. 'He brings with him not just the respect of the industry but also a wealth ...

Beckham channels Beethoven in Samsung viral campaign

, which focuses on Samsung's Olympic sponsorship. Samsung is due to demonstrate its latest products ...

Think BR: BrandZ shows why technology matters

, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... , technology has to be part of the product, the marketing plan and the sales solution. Some of the most ...

Samsung Olympic spot invites people to 'take part'

products, including the Galaxy Note, in the Olympic Village and throughout London for the duration ...

Orange invests in film ties after sponsorship review

and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...

Brand Health Check: Vertu

products include must-have functionality, fully integrated. - Vertu must maintain product integrity ... thing that has happened to the brand. REMEDY - Make sure the product has technical parity ...

Smart DRTV: harnessing a potent mix of mass market reach and data

to a site where you can request a brochure, download the recipe or even buy product just by clicking ... that enables viewers to order information, like something or in certain cases, add products to pr ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.