Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
sponsorship of 'Britain's Got Talent' with production companies Syco and Fremantle Media and broadcaster ITV ...
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Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
or product." In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... an increasing sponsorship budget could result in the brand moving into movie production and extending its Apple ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
products include must-have functionality, fully integrated. - Vertu must maintain product integrity ... thing that has happened to the brand. REMEDY - Make sure the product has technical parity ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
, which could result in a further 50 added to household bills. Creative by DLKW Lowe states that E ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
and budgets are tight across many UK households, so this is a further demonstration of how we re listening ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
Tata IT arm TCS puts Fleishman-Hillard brief up for grabs
10 May 2012 | by Matt Cartmell
in India by market capitalisation and revenue. The group works in the chemicals, consumer products ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
have had a relationship with customers on money products before we had a money product which ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
The appointed agency will be expected to handle HTC s social media output across platforms such as Facebook and Twitter. ISBA is handling the review. HTC is currently gathering positive and negative feedback from retail sites and social media networks, and plans to display the results on the product pages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
