From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
of customer experience - a more holistic view of the brand that takes it beyond the product and its ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
's products. That is a problem. If the marketers have retreated - or been pushed back - into operating in a ... and evolve its products and services in response. ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
If you define innovation as being first to work with a product or service, then the answer is no. It ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
, will give Bright Food access to extensive brand-building, technical and product-development capability ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
is in the product and experiences we provide, and second, through the meaningful connections we provide. I used to run advertising for Nike, and we grew up being a company built on amazing athletes, products ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
claims, credit, whatever the product someone, somewhere wanted to ban its advertising. Single ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
product sell, disguised as a sustainability initiative. It assumes people are more motivated by green than ...
Golden Goose appointed to promote Sea Containers building
19 Apr 2012 | by Matt Cartmell
nostalgic and creative campaign go into production. Trevor Sherling of Yorke Property Management said he ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
manufacturers to publish clear guidelines on salt, sugar, fat and calorie consumption on their products. However ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
