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New chairman named as LG Comms Academy reaches climax

31 May 2012 | by John Owens

of the modern democratic marketplace of ideas and products, and it s a symptom of freedom. Over the course ...

Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

consumer products were also donated to Great Ormond Street and clothing banks have been set up in each ...

Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

), reveals the company has managed to reduce its carbon footprint per single consumer use of a product by 21 ... concentration products, which have reduced emissions by using less packaging and transport for each dose. Air Wick is also credited with producing a "ground-breaking" aerosol product that uses compressed air ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

to buy your product. It's not something we overly concern ourselves with," he said. You can hear more ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

Nokia has signed a product placement deal for its Lumia smartphones to appear in the Channel 4 soap...platforms." The first Hollyoaks product placement was by L'Or al. ...

Paul Wright steps up to OMG UK role

31 May 2012 | by Katherine Levy

for ensuring that Omnicom Media Group UK provides the best digital products and offerings to all UK clients ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

world without emerging markets. Product-driven Joking that the bank has dropped its endline only ... to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

of luxury tobacco products.

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand s global lead creative agency is Saatchi Saatchi New York. Old El Paso s products include dinner kits ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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