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Trading Places: this week's people moves

is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...

Goldstone to exit Premier Foods

, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations....campaigns including the Hovis "go on lad" campaign. Goldstone will leave the company later this month ... at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers ...

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV ... throughout his life. A Hovis ad will also be on air from 10 February until the end of March, as part of a ...

The Advocates - A global marketer with a passion for local brew

prominently. "It's almost Hovis-like," Fell sighs. In the UK, the company has been working to evolve Peroni ...

Premier Foods vows to double spend behind 'power brands'

Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its...Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors. Six of the brands will return to TV advertising this quarter ...

Review of the Year: Top 10 marketing moments of 2011

and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...

Production Company of the Year: Blink

behind the engaging "farmers' race" spot for Hovis. Another star in the Blink canon is Benito Montorio ...

Campaign of the Year: John Lewis

.com (2009); Hovis (2008); Cadbury s Dairy Milk (2007); Sony Bravia (2006) Story of the John ...

Market Research Agency of the Year: Brainjuicer

and Hovis contributed to the agency's new-business haul, worth more than 1.25m, while existing clients ...

Premier Foods sells off ready meals arm for £30m

Premier Foods, the maker of Branston pickle, Oxo and Hovis, has been trying to sell the division since June. Brookes Avana makes own-label chilled foods, cakes and pudding and was a key supplier ... the business and focussing on eight 'Power Brands' Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman ...

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