10 Feb 2012
| by Daniel Farey-Jones
is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...
03 Feb 2012
| by John Reynolds
, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations....campaigns including the Hovis "go on lad" campaign.
Goldstone will leave the company later this month ...
at Hovis, between 2008 and 2011. Prior to that, he was marketing vice-president at PepsiCo-owned Walkers ...
30 Jan 2012
| by Sara Kimberley
The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV ...
throughout his life.
A Hovis ad will also be on air from 10 February until the end of March, as part of a ...
26 Jan 2012
| by John Tylee
prominently. "It's almost Hovis-like," Fell sighs.
In the UK, the company has been working to evolve Peroni ...
17 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its...Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors.
Six of the brands will return to TV advertising this quarter ...
19 Dec 2011
| by Nicola Clark
and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...
15 Dec 2011
behind the engaging "farmers' race" spot for Hovis.
Another star in the Blink canon is Benito Montorio ...
15 Dec 2011
.com (2009); Hovis (2008); Cadbury s Dairy Milk (2007); Sony Bravia (2006)
Story of the John ...
13 Dec 2011
| by Gemma Charles
and Hovis contributed to the agency's new-business haul, worth more than 1.25m, while existing clients ...
08 Dec 2011
| by John Reynolds
Premier Foods, the maker of Branston pickle, Oxo and Hovis, has been trying to sell the division since June. Brookes Avana makes own-label chilled foods, cakes and pudding and was a key supplier ...
the business and focussing on eight 'Power Brands' Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman ...