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Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T..., version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Trading Places: this week's people moves

is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...

Review of the Year: Top 10 marketing moments of 2011

and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...

Media360: Premier Foods' Goldstone on managing agencies

, in an attempt to revive the Hovis brand. Goldstone, who was promoted from Hovis marketing director to group ... and media suppliers. Using a case study of the Hovis 'Go on Lad' campaign, which was created by MCBD (now ...

Media 360 agenda focuses on a return to growth

Fresh from an IPA Grand Prix for the Hovis revitalisation campaign, Jon will highlight some ...

Trading Places (10 Dec): This week's people moves in advertising, marketing and media

business. ( Media Week ) Marketing Hovis marketing director Jon Goldstone has been ...

My Media Week: Alastair Bannerman, managing director, Starcom

received from clients, including Jon Goldstone at Hovis and Simon Lilley at Flybe, following our inclusion ...

Premier Foods buoyed by Hovis advertising

LONDON - Premier Foods, whose brands include Hovis and Branston Pickle, has reported a 6...to 91m. Strong performers in the Premier Foods portfolio included Hovis, Batchelor's soup and noodles and Loyd Grossman and Homepride cooking sauces. Sales of Hovis increased from 303m to 349m. Premier singled out its advertising campaigns for Hovis as fundamental to its growth of the bread brand - which ...

Food and drink industry round table: marketers look ahead

Goldstone, marketing director at Hovis. He cites his previous brand Walkers, which was one of the first ... product, customer relations and availability'. Hovis' Goldstone agrees that quality remains the number ... ' and the resulting word of mouth. He adds: Before we spent a penny on relaunching Hovis, getting blind ...

Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media

development director. ( Marketing ) Hovis ' marketing director, Jon Goldstone , has taken on extra ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.