16 May 2012
| by Loulla-Mae Eleftheriou-Smith
key brands, including Hovis and Mr Kipling .
Nick Steel, director, insights and marketing services ...
11 May 2012
| by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...and is Hovis biggest launch of the year.
The campaign, created by Dare, starts this weekend with a TV ad ...
in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ...
it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...
24 Feb 2012
| by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ...
. I'm not convinced how much people really want a dialogue with Persil.'
While the Hovis Facebook ...
19 Dec 2011
| by Nicola Clark
and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...
25 Oct 2011
| by John Reynolds
The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston.
As a result, its GLI campaign, which was launched in March 2010 to offer ...
19 Apr 2010
| by David Barros
Games, Hovis and RAF. ...
01 Dec 2009
| by Richard Abbott
Goldstone, marketing director at Hovis. He cites his previous brand Walkers, which was one of the first ...
product, customer relations and availability'. Hovis' Goldstone agrees that quality remains the number ...
' and the resulting word of mouth. He adds: Before we spent a penny on relaunching Hovis, getting blind ...
01 Dec 2009
| by Richard Abbott
and dealing with restrictions,' he said. Jon Goldstone, marketing director at Hovis, added: The commercial ...
30 Oct 2009
| by Joe Gill
development director. ( Marketing ) Hovis ' marketing director, Jon Goldstone , has taken on extra ...
24 Jun 2009
| by Caroline Lovell
LONDON - Agency Republic has won the digital account for Premier Foods' Hovis following a final...June. Agency Republic will now handle all of Hovis digital communications. This is the first time Premier Foods has appointed one agency to handle Hovis digital advertising. Previously, it has worked ...
Briginshaw Duffy relaunched Hovis last September through the award-winning "go on lad" TV spot. Julie ...
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