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Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
In her new role, Lock will lead a team developing brand content solutions for existing Starcom MediaVest Group clients including Honda, Tetley, Hovis and Revlon, as well as other brands. She will report to Stewart Easterbrook, the UK chief executive of Starcom MediaVest Group. LiquidThread ...
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...
the decent Hovis "farmers' race" spot and online work for the National Trust. Dare needs to shore up its ...
creative team behind the award-winning "go on lad" spot for Hovis.
saying "We thought it might be quite fun to do a Hovis", then you should run not only for the hills ...
is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...
prominently. "It's almost Hovis-like," Fell sighs. In the UK, the company has been working to evolve Peroni ...
behind the engaging "farmers' race" spot for Hovis. Another star in the Blink canon is Benito Montorio ...
was its Hovis "Miss Chief" ad and 2010 also saw the return of the Tetley Tea Folk after nine years ... the Effectiveness Company of the Year at the 2010 IPA Effectiveness Awards for Hovis. (New) Dare began 2011 ...
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