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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T..., version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Hovis 'farmer's lad' by Dare

16 May 2012

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign

Premier Foods launches Sharwood's campaign as it doubles ad spend to £50m

30 Jan 2012 | by Sara Kimberley

The company behind brands such as Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo, has doubled it marketing spend for 2012, and will launch its largest concentrated period of TV ... throughout his life. A Hovis ad will also be on air from 10 February until the end of March, as part of a ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...

Production Company of the Year: Blink

15 Dec 2011

behind the engaging "farmers' race" spot for Hovis. Another star in the Blink canon is Benito Montorio ...

Campaign of the Year: John Lewis

15 Dec 2011

.com (2009); Hovis (2008); Cadbury s Dairy Milk (2007); Sony Bravia (2006) Story of the John ...

Premier Foods shifts focus of 'Great Little Ideas' campaign

25 Oct 2011 | by John Reynolds

The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston. As a result, its GLI campaign, which was launched in March 2010 to offer ...

The History of Advertising 21 - Gold Hill, Shaftesbury

04 Aug 2011

The 1973 "boy on a bike" commercial for Hovis was a dazzling piece of deception....of the tourists who come to look, it's known simply as Hovis Hill. While Allinson's animated baker, who ... of Hovis ads that still get voted among the country's favourite commercials. The first of them, created ... of Dvorak's New World Symphony, arranged for brass, cleverly links the Hovis brand with wholesome Northern ...

W+K leads the way for UK on Film Craft shortlist

24 Jun 2011 | by Anne Cassidy

, Euro RSCG for Dulux "wall," MCBD (now Dare) for Hovis "mischief," and AMV BBDO for Doritos "director ...

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