Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Milk, Hovis, Kingsmill, Nescaf , Lucozade, Andrex and Pepsi. Britvic named Coca-Cola as the most ...
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Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T..., version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...
Premier Foods vows to double spend behind 'power brands'
17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its...Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors. Six of the brands will return to TV advertising this quarter ...
Premier Foods to mirror Kraft and focus on 'Power Brands'
07 Oct 2011 | by John Reynolds
Premier Foods, the maker of Hovis, Bisto and Ambrosia, is to mirror Kraft and Reckitt Benckiser...expectations". Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman, Bisto, and Batchelors ... on its core power brands. In today's trading update, Premier Foods revealed that volume sales of Hovis ...
Sector Insight: Bread and baked goods
13 Apr 2011 | by Jane Bainbridge
. Not to be outdone, Hovis launched a Union Flag wrapper for its Soft White range, simultaneously tapping into wedding ... .' Launches by Premier Foods brand Hovis have focused on healthier variants such as Hearty Oats Bread. Last year, some of the brand's loaves were delisted by Tesco after the retailer refused to accept a Hovis ...
Pick & Turkey league (03 Dec 2010)
02 Dec 2010
Hovis Miss chief 1 Poke Orange Glastotag 2 Fallon ...
Pick & Turkey league (19 Nov 2010)
22 Nov 2010
Hovis Miss chief 1 Poke Orange Glastotag 2 Fallon ...
Pick & Turkey league (12 Nov 2010)
12 Nov 2010
and Sisters iPhone Museum app 1 MCBD Hovis Miss chief 1 Poke ...
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05 Nov 2010
Hovis Miss chief 1 Poke Orange Glastotag 1 Fallon ...
Pick & Turkey league (29 Oct 2010)
29 Oct 2010
and Sisters iPhone Museum app 1 MCBD Hovis Miss chief 1 Poke ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
