Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
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Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign to support its new premium British Farmers Loaf.
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
The bread brand has struggled to generate growth amid a fierce price war.
Hovis 'farmers' race' by Dare
11 Apr 2011
The new Hovis ad depicts a cross country race with hundreds of farmers battling various obstacles to cross the finish line.
Hovis promotes British farmers with new TV ad
05 Apr 2011 | by John Reynolds
Hovis has become the latest brand to champion British farmers in its marketing, with a TV campaign focusing on its use of only British wheat across its range.
Hovis designs Union Jack wrap for Royal Wedding
28 Mar 2011 | by John Reynolds
Hovis is tapping into the fervour around the Royal Wedding by launching a Union Jack pack design that highlights its British provenance.
Pendleton fronts TV campaign for Hovis Wholemeal loaf
10 Jan 2011 | by John Reynolds
Premier Foods is investing £3m in a five-week campaign that will debut on UK TV screens to support its Hovis Wholemeal loaf.
Hovis man to head Premier Foods marketing
09 Dec 2010 | by Ed Owen
Hovis marketing director Jon Goldstone has been appointed as Premier Foods' first group marketing director.
IPA Effectiveness Awards 2010: Gold Award - Grand Prix Sponsored by Thinkbox - Hovis
05 Nov 2010
Title: As good today as it's ever been
Opinion: Was Hovis right to pull products from Tesco after it was refused a price rise?
03 Nov 2010 | by Staff
Hovis increased the prices of its products because of the soaring cost of wheat. Tesco then refused to accept the new prices, which has resulted in several of the baker's brands being delisted.
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