16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
06 May 2011
before. The Hovis farmer race seems appropriate enough, but it could have been for Magners - similar thought, strategy, look. Hovis, Magners; Magners, Hovis.
Isn't creativity doing what hasn't been done ...
've always known where I am with Hovis. It comes from up North like all good things and it's good, honest, no ...
11 Apr 2011
The new Hovis ad depicts a cross country race with hundreds of farmers battling various obstacles...The ad, by Dare, is directed by Dougal Wilson, the director of the John Lewis Always a Woman spot. The ad, which breaks on 9th April, was shot near Macclesfield, Cheshire which is home to the first Hovis mill.
The spot includes some genuine Hovis farmers who grow British red wheat exclusively ...
16 Jun 2010
The public was generally entertained by the retro feeling of the new Hovis ad....Anne, 55, was skeptical of the ad, however. "I don't really see what it has to do with Hovis bread," she said. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
04 Jun 2010
Hovis has launched a new ad campaign aiming to push its 'a good as its always been'....The ad shows a mischievous young girl running amok before returning home to have some toasted Hovis. She is then seen as an adult still enjoying the bread. ...
01 Apr 2010
Olympic cyclist Victoria Pendleton is fronting a new campaign by MCBD to promote Hovis as a healthy
11 Feb 2010
The British provenance of Hovis's wheat is the subject of a new marketing campaign created by Miles
02 Nov 2009
MCBD's latest work for British bread brand, Hovis, celebrates the annual poppy appeal in memory...A breakfast is prepared of soft boiled egg and toast soldiers made out of Hovis seed sensations, the packaging of which is emblazoned with poppies in support of the war remembrance day. ...
09 Jun 2009
maker Hovis to celebrate its new range of rolls....The new film, which adheres to the same iconic style reflecting Hovis 123 year heritage, aired on Friday and will run for the next month. Filming took place last month at The Dairy in Bethnal Green, East London with a cast of 50 extras. ...
26 Feb 2009
The latest ad campaign for Hovis sees a family of ducks bickering about teatime, with a voiceover from Andrew Sachs, aka Manuel in Fawlty Towers. Set on a pond in Somerset, the husband and wife ducks ...
with fish and the male wanting white. After much debate they agree on Hovis Best of Both. The campaign ...