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Hovis 'farmer's lad' by Dare

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign

Private View: Ed Morris and Lucy Blakstad

before. The Hovis farmer race seems appropriate enough, but it could have been for Magners - similar thought, strategy, look. Hovis, Magners; Magners, Hovis. Isn't creativity doing what hasn't been done ... 've always known where I am with Hovis. It comes from up North like all good things and it's good, honest, no ...

Hovis 'farmers' race' by Dare

The new Hovis ad depicts a cross country race with hundreds of farmers battling various obstacles...The ad, by Dare, is directed by Dougal Wilson, the director of the John Lewis Always a Woman spot. The ad, which breaks on 9th April, was shot near Macclesfield, Cheshire which is home to the first Hovis mill. The spot includes some genuine Hovis farmers who grow British red wheat exclusively ...

Public view - Was the public impressed by the new Hovis ad?

The public was generally entertained by the retro feeling of the new Hovis ad....Anne, 55, was skeptical of the ad, however. "I don't really see what it has to do with Hovis bread," she said. View the ad here. Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Hovis 'miss chief' by MCBD

Hovis has launched a new ad campaign aiming to push its 'a good as its always been'....The ad shows a mischievous young girl running amok before returning home to have some toasted Hovis. She is then seen as an adult still enjoying the bread. ...

Hovis 'power me through to lunch' by MCBD

Olympic cyclist Victoria Pendleton is fronting a new campaign by MCBD to promote Hovis as a healthy

Hovis '100 % British Wheat' by MCBD

The British provenance of Hovis's wheat is the subject of a new marketing campaign created by Miles

Hovis 'poppy' by MCBD

MCBD's latest work for British bread brand, Hovis, celebrates the annual poppy appeal in memory...A breakfast is prepared of soft boiled egg and toast soldiers made out of Hovis seed sensations, the packaging of which is emblazoned with poppies in support of the war remembrance day. ...

Hovis 'rolls' by MCBD

maker Hovis to celebrate its new range of rolls....The new film, which adheres to the same iconic style reflecting Hovis 123 year heritage, aired on Friday and will run for the next month. Filming took place last month at The Dairy in Bethnal Green, East London with a cast of 50 extras. ...

Hovis 'ducks' by DDB London

The latest ad campaign for Hovis sees a family of ducks bickering about teatime, with a voiceover from Andrew Sachs, aka Manuel in Fawlty Towers. Set on a pond in Somerset, the husband and wife ducks ... with fish and the male wanting white. After much debate they agree on Hovis Best of Both. The campaign ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.