Media 360 agenda focuses on a return to growth
06 Apr 2011 | by Lynsey Barber
Fresh from an IPA Grand Prix for the Hovis revitalisation campaign, Jon will highlight some ...
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Media360: Premier Foods' Goldstone on managing agencies
09 Jun 2011 | by Mark Banham
, in an attempt to revive the Hovis brand. Goldstone, who was promoted from Hovis marketing director to group ... and media suppliers. Using a case study of the Hovis 'Go on Lad' campaign, which was created by MCBD (now ...
Premier Foods launches sister site to Great Little Ideas
21 Jan 2011 | by John Reynolds
brand Hovis. Premier Foods will print the web address on McDougalls packaging and promote the site ...
My Media Week: Alastair Bannerman, managing director, Starcom
23 Mar 2010 | by Harriet Dennys
received from clients, including Jon Goldstone at Hovis and Simon Lilley at Flybe, following our inclusion ...
Blighty launch to feature best of British brands
16 Feb 2009 | by Tristan O'Carroll
Britain. The first centre break will begin with the 90-second Hovis ad following a boy running through ... The Damned United and Virgin Atlantic. There will also be a break devoted to Premier Foods, featuring Hovis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
