and the Hovis ad being given a life beyond the TV screen through clever PR. Regular readers will know that I ...
Bread-maker Hovis, responsible for one of the most evocative ads of our times, has celebrated its ... for the ad that depicted a young lad delivering Hovis loaves while climbing an incredibly steep cobbled hill ... rumours that the company failed to persuade Scott to direct the latest campaign - Hovis has once again ...
The Publicis agency, which won the 15m Premier business in December last year, has now wrested the 11m RHM business from Interpublic s Universal McCann. Premier Foods bought RHM for 1.2bn in March. As a result of the win, MediaVest has captured brands including Hovis, Sharwood s and Mr Kipling ...
of the Hovis Best of Both range, part of Premier Foods....The Interpublic agency has partnered with creative agency DDB London to devise a series of 30 and 10-second TV spot adverts that will run throughout June. Running in parallel, a radio campaign will support an on-pack money back guarantee. Hovis wants to drive home the taste and health benefits of Best ...
Hardly a day seems to go by these days without a baked product tugging at our heart strings (metaphorically speaking, of course). Ever since the screening of the iconic Hovis ads of yesteryear ... should just bite the bullet and go down the same track as contemporaries such as Kingsmill and Hovis ...
, Sharwood's sauces, Robertson's jam, Mr Kipling, Hovis and Mothers Pride. ...
Hovis is synonomous in the minds of many consumers with one thing - its most famous advert ... to celebrate Hovis' 120th anniversary. Nostalgia clearly works, since the 32-year-old spot boosted Hovis' "buzz" score on BrandIndex by 4 points, and its general score by 3. Hovis' latest ad campaign, however ...
has appointed Tony Mattson as the account director for food company RHM, which owns the Hovis ...
the agency clinched the £10m planning and buying account for Rank Hovis McDougall. Things continued to go ...
planning and buying for Rank Hovis McDougall, the parent company behind the Hovis, Mr Kipling, Sharwoods ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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