Profile: Kevin Brennan, chief executive of Quorn Foods
23 Jun 2011 | by John Reynolds
it,' he admits. Then Premier Foods, owner of house-hold favourites including Branston, Hovis ...
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W+K leads the way for UK on Film Craft shortlist
24 Jun 2011 | by Anne Cassidy
, Euro RSCG for Dulux "wall," MCBD (now Dare) for Hovis "mischief," and AMV BBDO for Doritos "director ...
Media360: Premier Foods' Goldstone on managing agencies
09 Jun 2011 | by Mark Banham
, in an attempt to revive the Hovis brand. Goldstone, who was promoted from Hovis marketing director to group ... and media suppliers. Using a case study of the Hovis 'Go on Lad' campaign, which was created by MCBD (now ...
Marketing Society Awards for Excellence 2011: Marketing communications
07 Jun 2011
'Sensational' was the word judges used to describe the Yeo Valley marketing activity, which made the organic dairy brand the runaway winner in this category. The buzz generated by the campaign shows this is no exaggeration. Every so often ads, such as Cadbury's 'Gorilla' or Hovis' 'Go on lad', stake a claim in the world ...
Power 100: 50 and Up
17 May 2011 | by Nicola Clark
- HOVIS Premier Foods has seldom been out of the marketing press in the past 12 months, whether ... -led unit. As the head of Premier's Hovis and grocery unit, Goldstone is likely to face a busy year ahead ...
Private View: Ed Morris and Lucy Blakstad
06 May 2011
before. The Hovis farmer race seems appropriate enough, but it could have been for Magners - similar thought, strategy, look. Hovis, Magners; Magners, Hovis. Isn't creativity doing what hasn't been done ... 've always known where I am with Hovis. It comes from up North like all good things and it's good, honest, no ...
Getting to grips with pricing
06 May 2011 | by Jane Bainbridge
between Tesco and Premier Foods led the supermarket to delist some Hovis lines when Premier tried to pass ...
The Work: Private View - Creative - Ed Morris, creative partner, Rapier
06 May 2011
to lots of other work I've seen before. The Hovis (3) farmer race seems appropriate enough, but it could have been for Magners - similar thought, strategy, look. Hovis, Magners; Magners, Hovis. Isn ... where I am with Hovis (3). It comes from up North like all good things and it's good, honest, no ...
Premier Foods signals more food price rises
27 Apr 2011 | by John Reynolds
signified it would lift prices in the summer of 2010. Premier Foods' brands include Hovis, Hartley ...
Sector Insight: Bread and baked goods
13 Apr 2011 | by Jane Bainbridge
. Not to be outdone, Hovis launched a Union Flag wrapper for its Soft White range, simultaneously tapping into wedding ... .' Launches by Premier Foods brand Hovis have focused on healthier variants such as Hearty Oats Bread. Last year, some of the brand's loaves were delisted by Tesco after the retailer refused to accept a Hovis ...
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