Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...
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Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
changed from being 'Mr Analytical' in his early career at Hovis and Kraft by discovering at Cadbury ...
Premier Foods retains Maitland in bid to turn City image around
17 Aug 2011 | by Alec Mattinson
The owner of Hovis, Mr Kipling, Sharwood s and Lloyd Grossman brands saw Mike Clarke become its new CEO earlier this week after a heavy drop in profits, disputes with some of the UK s largest retailers, a falling share price and significant debt. This period of volatility has also seen comms ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
, previously marketing director of the Hovis division. There, Goldstone oversaw the development of the award-winning 'Go on, lad' TV commercial, launched Hovis Hearty Oats and led the shift to using only British wheat. These initiatives contributed to Hovis becoming Britain's fastest-growing brand in 2009, with sales increasing ...
Close-Up: Return of the art of advertising conversations
11 Feb 2011 | by Anne Cassidy
Sony "balls" hit the screen, everyone wanted "visual". When Hovis went "big", everyone wanted "big ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
on environmental issues, also boosted the brand's image. HOVIS When it comes to great British brands, Hovis always ranks near the top and in 2010 it enjoyed one of its best years for a long time. Hovis has ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...
Pick & Turkey league (24 Sep 2010)
24 Sep 2010
and Sisters iPhone Museum app 1 MCBD Hovis Miss chief 1 Poke ...
Pick & Turkey league (17 Sep 2010)
17 Sep 2010
and Sisters iPhone Museum app 1 MCBD Hovis Miss chief 1 Poke ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
