Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ...
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Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...
What's behind the current schmaltz factor?
13 Oct 2011
, he concedes: 'We're all magpies; no one has an original idea'. HOVIS THE FATHER OF SCHMALTZY ADS Jon Goldstone, group marketing director, Premier Foods Looking back to our Hovis spot from ...
Premier Foods to offload Brookes Avana
18 Jul 2011 | by John Reynolds
Premier Foods, the maker of Branston pickle, Oxo, and Hovis, is trying to sell off its loss
Private View: Ed Morris and Lucy Blakstad
06 May 2011
before. The Hovis farmer race seems appropriate enough, but it could have been for Magners - similar thought, strategy, look. Hovis, Magners; Magners, Hovis. Isn't creativity doing what hasn't been done ... 've always known where I am with Hovis. It comes from up North like all good things and it's good, honest, no ...
The Marketing Society Forum: Is it wise to resume a well-received brand campaign after a long pause?
02 Mar 2011 | by Staff
Coke Zero ad, following similar thematic returns by brands such as Hovis, Yell, Bisto and Tetley...elapsed that there's no equity in the original? Our Hovis and Tetley campaigns -much ...
Opinion: Was Hovis right to pull products from Tesco after it was refused a price rise?
03 Nov 2010 | by Staff
Hovis increased the prices of its products because of the soaring cost of wheat. Tesco then refused...- and big - customer segment has affection for Tesco and Hovis. Confrontational negotiations that deliver ... with customers, could it not have delivered an innovative solution? How about extra Clubcard points on Hovis ... . Only time will tell. Will customers shop elsewhere if they can't find Hovis? Or will they trade down ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
on environmental issues, also boosted the brand's image. HOVIS When it comes to great British brands, Hovis always ranks near the top and in 2010 it enjoyed one of its best years for a long time. Hovis has ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...
Premier Foods 'open-minded' as approaches made for Quorn brand
04 Oct 2010 | by John Reynolds
Premier Foods, the owner of Hovis, Branston and Mr Kipling, is to offload its meat-free division
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
