Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
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Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...
Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Milk, Hovis, Kingsmill, Nescaf , Lucozade, Andrex and Pepsi. Britvic named Coca-Cola as the most ...
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
Hovis has endured a difficult time of late amid a fierce price war across the bread category ... division was down a massive 90.4%, as aggressive pricing dominated the aisle, where Hovis is up against ... by 282m can only reflect badly on Hovis. A dispute with Tesco in 2010 over passing on a price rise led ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ...
Premier Foods confirms 19% reduction in marketing spend in 2011
19 Mar 2012 | by John Reynolds
business by selling off brands in an effort to reduce its debt pile, has renamed its Hovis division ... to support a new strategic plan, which will focus on its eight "power brands": Hovis, Ambrosia, Mr Kipling ...
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