Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ...
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Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
and the Olympic and Paralympic Games on the horizon in 2012, the opportunities for brands such as Hovis and John ...
Campaign of the Year: John Lewis
15 Dec 2011
.com (2009); Hovis (2008); Cadbury s Dairy Milk (2007); Sony Bravia (2006) Story of the John ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
, previously marketing director of the Hovis division. There, Goldstone oversaw the development of the award-winning 'Go on, lad' TV commercial, launched Hovis Hearty Oats and led the shift to using only British wheat. These initiatives contributed to Hovis becoming Britain's fastest-growing brand in 2009, with sales increasing ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
on environmental issues, also boosted the brand's image. HOVIS When it comes to great British brands, Hovis always ranks near the top and in 2010 it enjoyed one of its best years for a long time. Hovis has ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
strived to take a lead in the 'bread wars' against archrival Hovis with products including Toasting ... , but Hilger has pumped funds into online work for Stella. 40. Jon Goldstone, Hovis Hovis recorded ... campaigns, according to owner Premier Foods. The Hovis marketing director has enlisted British Olympic ...
The most irritating ads of 2009
12 Jan 2010 | by Nicola Clark
time with him,' he says. Nairn points to the success of brands such as Hovis that have fostered a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
