Close-Up: Return of the art of advertising conversations
11 Feb 2011 | by Anne Cassidy
Sony "balls" hit the screen, everyone wanted "visual". When Hovis went "big", everyone wanted "big ...
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Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
, previously marketing director of the Hovis division. There, Goldstone oversaw the development of the award-winning 'Go on, lad' TV commercial, launched Hovis Hearty Oats and led the shift to using only British wheat. These initiatives contributed to Hovis becoming Britain's fastest-growing brand in 2009, with sales increasing ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
on environmental issues, also boosted the brand's image. HOVIS When it comes to great British brands, Hovis always ranks near the top and in 2010 it enjoyed one of its best years for a long time. Hovis has ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
strived to take a lead in the 'bread wars' against archrival Hovis with products including Toasting ... , but Hilger has pumped funds into online work for Stella. 40. Jon Goldstone, Hovis Hovis recorded ... campaigns, according to owner Premier Foods. The Hovis marketing director has enlisted British Olympic ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
.' The same can be said of nostalgia branding. Brands with heritage by the truckload, such as Hovis, can ...
Biggest brands: Top 50 grocery brands by sales 2008
23 Sep 2008 | by Jane Simms
of the promotional activity that rivals such as Hovis and Kingsmill carry out. 'Healthier' brands continue ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
's newspaper account and the Hovis business, so things are looking back on track. On the new-media front ... Hovis. It also suffered from client indecision when it won the Beck's account only to have ... for the sought-after Guardian and Hovis business at the end of the year proved fruitless, and the agency has yet ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
's newspaper account and the Hovis business, so things are looking back on track. On the new-media front ... Hovis. It also suffered from client indecision when it won the Beck's account only to have ... for the sought-after Guardian and Hovis business at the end of the year proved fruitless, and the agency has yet ...
Client Roundup
22 May 2000 | by LEXIE GODDARD
Rank Hovis McDougall is to bring organic foods to the mass market through the Enjoy Organic Company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
