Battle of the brands
03 Nov 2010 | by Rachel Barnes
, Hovis, Lego and British Gas. Contrasted with modern brands such as Giffgaff, Jagermeister, Facebook ...
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What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
changed from being 'Mr Analytical' in his early career at Hovis and Kraft by discovering at Cadbury ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
on environmental issues, also boosted the brand's image. HOVIS When it comes to great British brands, Hovis always ranks near the top and in 2010 it enjoyed one of its best years for a long time. Hovis has ... , sales are up and the gap between Hovis and Warburtons, which currently enjoys a bigger market share ...
Pick & Turkey league (15 Oct 2010)
15 Oct 2010
Hovis Miss chief 1 Poke Orange Glastotag 1 Fallon ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
strived to take a lead in the 'bread wars' against archrival Hovis with products including Toasting ... , but Hilger has pumped funds into online work for Stella. 40. Jon Goldstone, Hovis Hovis recorded ... campaigns, according to owner Premier Foods. The Hovis marketing director has enlisted British Olympic ...
Brand Health Check: National Express
21 Jul 2009 | by Jeremy Lee
S and Hovis are playing on their heritage. In the transport sector, travellers are also migrating toward ...
The Marketing Profile: Emma Harris of Eurostar
07 Jul 2009 | by Alex Brownsell
will be cut back. Furthermore, in a year when brands from Hovis to Virgin Atlantic have played ...
Marketing's Design Agency League Table 2009
01 Jul 2009 | by Scott Billings
.' The same can be said of nostalgia branding. Brands with heritage by the truckload, such as Hovis, can ...
Virgin tops positive online buzz index as Orange dips
23 Feb 2009 | by Dan Leahul
scores, such as Hovis, which benefited from its recent 15m, 122-second television spot . Virgin ... : Virgin Atlantic Hovis Symbian Heinz Kellogg's Danone T-Mobile O2/Vodafone (tie) EasyJet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
