Hovis 'farmer's lad' by Dare
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
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Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T..., version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...
Starcom's Lock in LiquidThread role
10 May 2012 | by Maisie McCabe
In her new role, Lock will lead a team developing brand content solutions for existing Starcom MediaVest Group clients including Honda, Tetley, Hovis and Revlon, as well as other brands. She will report to Stewart Easterbrook, the UK chief executive of Starcom MediaVest Group. LiquidThread ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...
School Reports 2012: Dare
02 Apr 2012
the decent Hovis "farmers' race" spot and online work for the National Trust. Dare needs to shore up its ...
Saatchi & Saatchi strengthens creative department
22 Mar 2012 | by Anne Cassidy
creative team behind the award-winning "go on lad" spot for Hovis.
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
', including Hovis and Bisto. Indeed, for many household brands, the big TV creative will remain key ... . I'm not convinced how much people really want a dialogue with Persil.' While the Hovis Facebook ...
Sector Insight: Surface cleaning and care
22 Feb 2012 | by Jane Bainbridge
experience has included working at RHM on brands such as Mothers Pride and Hovis before Allman joined Ecover ...
On the Campaign Couch ... with JB
16 Feb 2012 | by Jeremy Bullmore
saying "We thought it might be quite fun to do a Hovis", then you should run not only for the hills ...
Trading Places: this week's people moves
10 Feb 2012 | by Daniel Farey-Jones
is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations. ( Marketing ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
