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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T..., version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Premier Foods backs Great Little Ideas with social media push

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...

Hovis 'farmer's lad' by Dare

16 May 2012

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign

Hovis launches British Farmers Loaf with £3.5m marketing push

11 May 2012 | by Sarah Shearman

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... in August. It will be supported by radio, digital and PR activity. As part of the activity, Hovis ... it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...

Starcom's Lock in LiquidThread role

10 May 2012 | by Maisie McCabe

In her new role, Lock will lead a team developing brand content solutions for existing Starcom MediaVest Group clients including Honda, Tetley, Hovis and Revlon, as well as other brands. She will report to Stewart Easterbrook, the UK chief executive of Starcom MediaVest Group. LiquidThread ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

availability of extra-thick sliced bread - with the Hovis Doorstep weighing in at just under 70g a slice ...

Premier Foods hails performance of Fuelling Britain campaign

25 Apr 2012 | by John Reynolds

on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...

Pepsi enters top 10 grocery brands but Coke still number one

04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Milk, Hovis, Kingsmill, Nescaf , Lucozade, Andrex and Pepsi. Britvic named Coca-Cola as the most ...

School Reports 2012: Dare

02 Apr 2012

the decent Hovis "farmers' race" spot and online work for the National Trust. Dare needs to shore up its ...

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