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Company: Vodafone
Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.
Until a few months ago, most business publications kept all things to do with new media safely corralled in their own pen. Reports on new web site ventures or online advertising campaigns were brief and strictly quarantined from the main news section.
The success story of the past two years has been the phenomenal growth of internet business and marketing. Last year, £1bn was spent on online advertising, reflecting the shift of retail spending from the high street to the web.
Is it possible to write an entire 'opinion' piece on the subject of online advertising and base it only on facts? Would I be right in thinking that you as the reader may have had a skinful of industry commentators and practitioners spending most of their time posturing and thus causing greater...
Profile: i-level...i-level is the first UK online media planning and buying agency. It has a strong pedigree in its founding triumvirate (pictured left-right): Charlie Dobres (founder of Lowe Digital), Andrew Walmsley ... and after campaigns. i-level currently employs 20 people, and aims to mix the best from traditional and new ...
-founder of media agency PHD, is joining digital agency I-Level....Pattison becomes chief executive of ILG Digital, the holding company for I-Level and Generator ... appointment has also affected the positions of I-level co-founders Andrew Walmsley and Charlie Dobres ... managing director, Ed Ling as strategy development director, Mark Creighton as managing director of I-level ...
LONDON - I-level, the digital media agency led by co-founder Andrew Walmsley and group chief...% of the agency's total turnover. Senior staff at i-level were informed last night, with one source admitting ... , the vehicle created by Sorrell to lead the COI account, or other agencies. Last September, i-level formed ... the Government s media spend had been pooled together. I-level's current client roster includes Procter ...
LONDON - David Pattison, chief executive of digital media agency I-Level, is stepping down from...The 52 year old marketing veteran became CEO of ILG Digital, the holding company for I-Level ... ," said Pattison. "It s been an exciting time to be in the digital space and I-Level is a fantastic ... ." Walmsley said he was "delighted" Pattison will remain part of the I-Level Board. Launched in April 1999 ...
I-level has recruited Peter Suchet (pictured) as the marketing director across the digital media
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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