PHD at twenty
19 Feb 2010 | by Ian Darby
again. 2006: Pattison announces he is leaving. He re-emerges the next year as chief executive at i-level ...
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Close-Up: Taking social media to the next level
02 Apr 2010
for traditional agencies. As Alex Miller, the head of social media at i-level's Jam, puts it: "One of the big ...
Media Perspective: COI consolidation of buying calls some agencies to account
12 Feb 2010 | by Ian Darby, ian.darby@haymarket.com
. Mainly surrounding the losers in the process. The digital specialist i-level will lose close to £40 ... Starcom's ability to offer its own digital solutions and i-level's future as a standalone digital ...
Media: All About ... The COI media pitch
12 Feb 2010 | by Alasdair Reid
(TV and cinema, representing 41 per cent of spend), MediaCom (press, 25 per cent), i-level (online, 13 ... branded their offering as Unify; while Starcom and i-level formed a joint venture called Smile. 3 ... be expected to build up a huge digital media resource to service the COI account. THE LOSERS - I-level ...
Close-Up: Do clients need social media shops?
05 Feb 2010
In the past couple of years, the take-up of social media as an effective advertising tool has been steadily increasing. And, as such, a number of specialist social media agencies - such as Essence, i-level's Jam and Yomego - have begun to reap the rewards of offering clients a specialised service ...
OMD UK lands Sony digital media account
04 Feb 2010 | by Ian Darby
The online account was previously handled by i-level and moves into OMD, which handles offline planning and buying for Sony, as part of an efficiency drive at the electronics company. OMD's brief will cover digital strategy, buying and social media across Sony's range of electronics products ...
W&K creatives take top prize at 2009 Annas
28 Jan 2010 | by Ian Darby
, and Agency Republic and i-level in the Online category for their "smoke-free generation" work for the NHS ...
Agency Performance Leagues 2010: Media agencies
22 Jan 2010 | by Mandy Merron
period. Digital specialist media buyers continued to see particularly sharp rises in gross income, with i-level ...
Hotline: Comet hires i-level's social media unit
08 Jan 2010
Comet has hired i-level's social media unit, Jam, as its first social media agency. Jam will handle
Pitch Update
08 Jan 2010
with the rival teams M4C (the Group M contingent) and Smile (the Starcom/i-level pair-up). A decision is expected ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
